“We weren’t afraid to have a little fun.” Or, in my opinion, to look completely ridiculous.
Fred Vanore, President of Blue Moon Studios, was recently quoted saying this in a recent Adage article when describing the remarkably successful marketing and sales campaign for his company’s hottest product – the Snuggie.
Yeah that Snuggie. We’ve all seen [...]
Filed under: spies by Eric Social tagging: AdAge > Blue Moon Studios > Fred Vanore > Snuggie
No Comments »
misses wearing flip-flops.
Filed under: Eric by Eric
1 Comment »
Barack Obama is finally president (source).
Something something something messed up oath something something. Something something something.
Something something ridiculous. Something something bananas (source). Not to mention, something something Casablanca (source), Spanish for White House (source), something something irony?
Something else, web 2.0, something something even Twitter (source).
Even more something and something, labradoodle possibly. How exciting.
Goodbye, Bush (source). [...]
Filed under: spies by Kevin Social tagging: Barack Obama > President of the United States
No Comments »
At first when I saw that a flash mob had danced it up in Liverpool Street Station, I was stoked because I thought Improv Everywhere had struck again. When I found out it was actually a stunt coordinated by Saatchi & Saatchi for T-Mobile, I was a tad bit disappointed.
However, after watching this video [...]
Filed under: spies by Maggie Social tagging: flash mob > T-Mobile
No Comments »
Last week, Burger King and Crispin Porter put a generic price tag on friendship — $.37.
The idea here, if you haven’t seen it, is that in order to get something you have to make a sacrifice. So if you sacrifice 10 of your friends on Facebook (de-friend them), you get a coupon for a free [...]
Filed under: spies by Tina Social tagging: Burger King > Crispin Porter > Facebook
1 Comment »
When designing menus for websites, the words you choose are very important. “Enter” can have a very different meaning than “Submit”, for example.
With a small menu, it can sometimes be just as difficult to find the correct words then when working with a larger menu. Clarity and simplicity are key. Any good UI designer will [...]
Filed under: spies by Kevin Social tagging: Five Guys > UI design
No Comments »
I read this super interesting article on AdAge this morning about marketing to shoppers while they push their grocery carts through the check out. It seems that the way people are walking through the check out aisle is actually quite varied.
Some people push the whole cart straight through and toss the goodies forward onto the [...]
Filed under: spies by Maggie Social tagging: AdAge > Check out > Impulse purchase > In-store marketing > Shoppers
No Comments »